Speaking Topics
The Personal Micro-Brand Called "You": 999 Bad Ideas and One Nail
In October of 2003, Ralph R. Roberts did something highly unconventional. Much to the initial dismay of his staff, Ralph placed the winning bid on eBay for a seemingly useless 11-foot tall, 550-pound nail that once stood alongside Highway I-94 just outside of Detroit, Michigan. Nearly three years later, through savvy branding and community relations, Roberts' is known throughout the greater-Detroit area as "the REALTOR® with The Big Nail," and that's actually a very good thing!
While you may not have $3k to spend on an 11-foot tall nail, you do need to find ways to differentiate yourself from your competition, and who better to show you how than the king of MicroBranding himself, Ralph Roberts. In addition to showing you how MicroBranding helps his real estate business, this seminar covers:
- How and why MicroBrands work: making yourself and your personality the center of your branding strategy.
- Finding the right fit: if an 11-foot tall nail isn't for you, discovering what is.
- Public relations branding: creating credibility where advertising can't.
- Building promotions around your brand.
- Developing a savvy tagline... it's more important than you may think.
- Getting buy-in from those who count most: strategies for getting your employees, co-workers, and friends and family to support the MicroBrand called you.
- Tips for balancing your personal life with your personal brand.
- Practical advice for real estate agents and mortgage brokers.
- Maintaining and defending your MicroBrand if and when necessary.
To book Ralph for this exciting fast-paced workshop, or to inquire about having Ralph present the Keynote at your next event, please click here.
A Ralph Roberts Site, Copyright © 2006 - |