Today’s edition of The New York Times carried a story by Joanne Kaufman entitled, “A Shift in Real Estate Books.” The story is about how publishers are scrambling to get books to market to help homeowners and real estate investors with the downturn in the housing market and increasing foreclosures.

The article begins by focusing on the fact that even well-to-do celebrities are having trouble. Recently, Ed McMahon–famous for serving as Johnny Carson’s co-host and for making a small number of people happy as spokesperson for American Family Publishing sweepstakes–has run into some financial trouble and is facing foreclosure on his $4.8 million in home loans. As Kaufman’s article points out, I attempted to contact McMahon to offer my help in reviewing his real estate files (to see if he had been mislead or worse by his financial advisors or the real estate industry professionals who worked on his behalf), but I didn’t get very far.

In any event, The New York Times article serves as a nice nod toward those of us work hard to write great books that truly help homeowners navigate their way through testy waters.

From The New York Times:

A few years ago, when the housing market was white-hot, companies that publish how-to books were tripping over themselves to pump out titles about buying property and making money in the real estate business.

Now that the bottom has fallen out of the housing market, the opposite is true: publishers are updating their backlist titles as well as rushing out newly acquired manuscripts to advise consumers who may have stumbled in the housing game.

For more on this story, read “A Shift in Real Estate Books” or click on the banner image above.